Hanlon, Annmarie,
British Airways a case study in social media management / [electronic resource] : Annmarie Hanlon. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Digital strategy. Title from title frames.
Access restricted to subscribers.
This case study describes British Airways' successful approach to its social media presence, demonstrated by the way it handles out of date Twitter accounts and the dramatic difference in appearance and activity of its active Twitter account.
Mode of access: World Wide Web.
7085 Henry Stewart Talks
British Airways.
Twitter.
Internet marketing.
Online Social Networks.
Social media--Marketing--Case studies.
British Airways a case study in social media management / [electronic resource] : Annmarie Hanlon. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Digital strategy. Title from title frames.
Access restricted to subscribers.
This case study describes British Airways' successful approach to its social media presence, demonstrated by the way it handles out of date Twitter accounts and the dramatic difference in appearance and activity of its active Twitter account.
Mode of access: World Wide Web.
7085 Henry Stewart Talks
British Airways.
Twitter.
Internet marketing.
Online Social Networks.
Social media--Marketing--Case studies.