Ramesh, Sangaralingam,

Mail order and online shopping the case of Uji Tea / [electronic resource] : Sangaralingam Ramesh. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: The nature of the market. Title from title frames.

Access restricted to subscribers.

This case study compares the advent of mail order shopping in early 20th century Japan to the emergence of internet shopping roughly 100 years later.


Mode of access: World Wide Web.

7133 Henry Stewart Talks


Electronic commerce.
Mail-order business--Japan.
Marketing--History.
Retail trade--Case studies.
Shopping--Computer network resources.
Tea trade--Japan.
Teleshopping--Case studies.
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