Mooij, Marieke K. de, 1943-
McDonalds customising a universal brand image / [electronic resource] : Marieke de Mooij. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Culture and branding. Title from title frames.
Access restricted to subscribers.
This case study explores how McDonald's differentiates its brand and products for consumers from different cultures.
Mode of access: World Wide Web.
7162 Henry Stewart Talks
McDonald's Corporation.
Brand name products.
Branding (Marketing)--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
McDonalds customising a universal brand image / [electronic resource] : Marieke de Mooij. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Culture and branding. Title from title frames.
Access restricted to subscribers.
This case study explores how McDonald's differentiates its brand and products for consumers from different cultures.
Mode of access: World Wide Web.
7162 Henry Stewart Talks
McDonald's Corporation.
Brand name products.
Branding (Marketing)--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.