Denault, Jean-François.
Marketing strategy roadmap introduction to building a marketing plan / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms.
Access restricted to subscribers.
Mode of access: World Wide Web.
4978 Henry Stewart Talks
Biotechnology industries--Marketing.
Marketing research--Data processing.
Marketing--Strategy.
Performance--Measurement.
Strategic planning.
Marketing strategy roadmap introduction to building a marketing plan / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms.
Access restricted to subscribers.
Mode of access: World Wide Web.
4978 Henry Stewart Talks
Biotechnology industries--Marketing.
Marketing research--Data processing.
Marketing--Strategy.
Performance--Measurement.
Strategic planning.