Regnér, Patrick.

iPhone strategy-as-practice and micro-foundations / [electronic resource] : Patrick Regnér. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Strategy-as-practice and micro-foundations. Title from title frames.

Access restricted to subscribers.

Through the example of the iPhone, this case study shows how strategy-as-practice and capabilities micro-foundations are linked.


Mode of access: World Wide Web.

7205 Henry Stewart Talks


Apple Computer, Inc.


Business planning.
iPhone (Smartphone)
Microeconomics.
New products.
Product design.
Strategic planning.
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