Cialdini, Robert B.

Unity as a lever of Influence how to create and maintain trust in business / [electronic resource] : an interview with Robert B Cialdini. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming audio file (28 min.)). - Interviews with business leaders and scholars, 2056-4570 . - Henry Stewart talks. Business & management collection. Interviews with business leaders and scholars. .

Audio interview. Title from title frames.

Contents: Persuasion -- Trust -- Management -- Influence -- Unity.

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Mode of access: World Wide Web.

8231 Henry Stewart Talks


Corporate culture--Moral and ethical aspects.
Influence (Psychology)
Marketing--Psychology.
Organizational behavior--Moral and ethical aspects.
Persuasion (Psychology)
Trust.
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