Macelloni, Barbara,
The evolution and role of continuous medical education (CME) integrate education and marketing for a stronger communication strategy / [electronic resource] : Barbara Macelloni. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-452X . - Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1956 Henry Stewart Talks
Drugs--Marketing.
Medical education.
Pharmaceutical industry--Marketing.
Education, Medical, Continuing.
Marketing.
The evolution and role of continuous medical education (CME) integrate education and marketing for a stronger communication strategy / [electronic resource] : Barbara Macelloni. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-452X . - Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1956 Henry Stewart Talks
Drugs--Marketing.
Medical education.
Pharmaceutical industry--Marketing.
Education, Medical, Continuing.
Marketing.