Sport business in the United States : contemporary perspectives /
edited by Brenda G. Pitts and James J. Zhang.
- 1 online resource.
- World Association for Sport Management series .
"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"-- Provided by publisher.
9781000203097 1000203093 9781003058625 1003058620 9781000203257 1000203255 9781000203172 1000203174
10.4324/9781003058625 doi
Sports--Economic aspects--United States.
Sports administration--United States.
GV716 / .S5859 2021eb
796.06/9
"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"-- Provided by publisher.
9781000203097 1000203093 9781003058625 1003058620 9781000203257 1000203255 9781000203172 1000203174
10.4324/9781003058625 doi
Sports--Economic aspects--United States.
Sports administration--United States.
GV716 / .S5859 2021eb
796.06/9