Barletta, W. A.

Strategic Management of Research Organizations. - First edition. - 1 online resource (xvi, 138 pages).

Chapter 1. Perspectives Chapter 2. Measures of the Research Manager Chapter 3. The Research Environment Chapter 4. Strategy, Forecasting & Technological Risk Chapter 5. Introduction to Strategic Planning Chapter 6. Financial Management Chapter 7. The Business Plan Chapter 8. Management Communications Skills Chapter 9. Marketing Scientific Organizations Chapter 10. Research Ethics Chapter 11. Workforce Management Chapter 12. Managing Opertaing Risks Chapter 13. Structures and Governance Chapter 14. Technology Transfer Case Studies Chapter 15. Recommended Resources

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features: Provides an accessible and easy to follow introduction to strategic management methodologies Explores best practices for communication, marketing, and risk management Discusses workforce management as related to realizing strategic goals and plans

9780429288548 0429288549 9781000622393 1000622398 9781000627381 1000627381 9781000617405 1000617408


BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Human Resources & Personnel Management
Strategic planning.

HD30.28

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