Ginter, Peter M.

Strategic management of health care organizations / Peter M. Ginter, Linda M. Swayne, W. Jack Duncan. - 3rd ed. - Malden, Mass., USA : Blackwell, 1998. - xv, 857 p. : ill. ; 24 cm.

Previous ed. cataloged under: Duncan, W. Jack (Walter Jack).

Includes bibliographical references and index.

1557869685 (hardback)

97012153


Health facilities--Administration.
Strategic planning.
Health Services--organization & administration.
Health Planning--organization & administration.
Organizational Innovation.
Marketing of Health Services--methods.

RA971 / .D78 1998
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