David, Fred R.

Strategic management : concepts and cases - 12 th ed. - Upper Saddle River, N.J. : Pearson Education, c2009. - xxxi, 336, 326 p. : ill. (chiefly col.), map ; 29 cm.

Includes bibliographical references and indexes.

9780135013205


Strategic planning.
Strategic planning--Case studies.
Technical University of Mombasa
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